Toronto (October 2, 2023) – The Canadian Football League (CFL) will extend its support of youth and communities to the global stage through its newest official charitable partner – World Vision Canada. The organization specializes in global relief, development and advocacy, with a particular focus on helping the world’s most vulnerable children overcome poverty and experience the fullness of life.
“We are thrilled to connect with Canadians through their love of soccer,” said Michael Messenger, President and CEO of World Vision Canada. “With the support of the CFL’s amazing fans, teams and amazing player ambassadors who will lend us their voices, we can help make a lasting difference in the lives of many children living in some of the most dangerous places in the world.”
World Vision Canada’s Player Ambassador Program includes representation from all nine CFL clubs as the entire league joins the organization’s global mission through support and advocacy. Drawing on more than 70 years of expertise and experience, World Vision works alongside communities, supporters, partners and governments to change the way the world works for children, focusing on three specific areas: emergency relief, transformative development, and advancing justice. .
Available now through the CFL Games Zone, World Vision Canada’s CFL team selector It will highlight collaboration. The relaunched interactive experience provides fans with a series of questions to match their individual fan base to their favorite club, with an optional opportunity to support their team’s player ambassador in his mission to support the important work of World Vision Canada.
Everyone who participates in World Vision Canada’s CFL Team Picker before Nov. 2 will be entered into a drawing for a once-in-a-lifetime experience at this year’s Gray Cup in Hamilton on Nov. 19, which includes the opportunity to participate in pre-game warmups from the field.
“Supporting kids, communities and all peoples has always been a cornerstone of our league,” said Tyler Mazerio, CFL Chief Commercial Officer. “Through our collaboration with World Vision Canada, we have a unique opportunity to amplify their message and mission, while using our league and team platforms to connect CFL fans to this very important work that we are truly passionate about.”
“We proudly stand with World Vision Canada to support vulnerable children around the world, and we would love for our fans to do the same.”
Fans are invited to participate World Vision Canada’s CFL team selector today.
Canada’s Player Ambassadors to World Vision 2023
- BC – Dominic Rhymes
- EDMONTON — Eugene Lewis
- Calgary – Reggie Begleton
- Saskatchewan – Derek Moncrieff
- WINNIPEG – Nick Demsky
- Hamilton – Tim White
- Toronto – Henoch Muamba
- Ottawa – Tyrone Freddy
- Montreal – Marc-Antoine Decoy
About World Vision Canada
World Vision is a five-star relief, development and advocacy organization working to create lasting change in the lives of children, families and communities to overcome poverty and injustice. Inspired by Christian values, World Vision is dedicated to working with the world’s most vulnerable people regardless of religion, race, ethnicity or gender. For more information visit Worldvision.ca
About the Canadian Football League
Built on more than 110 years of soccer tradition and history, the Canadian Football League features nine teams, millions of fans, a commitment to community service, and elite sport. To stay up to date with CFL news, visit CFL.ca.