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Lassonde renews his commitment

Lassonde renews his commitment
April 30, 2024

The enduring partnership strengthens their collaboration on the annual Oasis ZooRun and other CRS events through 2027.

TORONTO, April 30, 2024 /ENDURANCE SPORTSWIRE/ – The Canada Running Series proudly announces the renewal of its permanent partnership with Lassonde for an additional four-year term, strengthening its collaboration in the annual Oasis ZooRun and other CRS events through 2027.

Since joining forces in 2006, Lassonde, through its Oasis Juice brand, has been a cornerstone of the CRS Racing Series, contributing to its growth and success. This commitment represents nearly two decades of combined achievement and innovation in the Canadian running scene.

“We are thrilled to continue our extraordinary journey with Lassonde, and are excited to celebrate 20 years together in 2025. Their continued support has been instrumental in shaping the Oasis ZooRun into the premier event it is today,” said Charlotte Brooks, National Eventer. Director at the Canadian Running Series.

Lassonde continually aligns with the vision of the Canadian Running Series, enhancing race day experiences for participants and supporting healthy, active families across the country. The renewed partnership ensures more impactful experiences at Oasis ZooRun and other Canadian Running Series events.

“We are honored to extend our partnership with the Canda Running Series for another four years. Our shared commitment to excellence continues to drive our collaboration, and we look forward to contributing to the continued success of Oasis ZooRun,” said Marilyn Hines, Vice President of Marketing at A. Lassonde inc.

For more information and to register, visit

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For more information about Lassonde, visit

For press inquiries, please contact:

Ian Cater

[email protected]


About Running Series in Canada

The Canada Running Series is Canada's premier road racing series, offering seven annual events nationwide. Since 2017, CRS's flagship event, the TCS Toronto Waterfront Marathon, has served as the Canadian Athletics National Championship race and doubles as an Olympic Trials. In 2023, Catholic Relief Services raised more than $3.5 million for more than 200 local charities through the Charity Challenge.

Using innovation and organization as guiding principles, the Canadian Running Series delivers great experiences for runners of all levels, from Canadian athletes to recreational and charitable runners. With a mission of “building community through running,” CRS is committed to making sport part of the sustainable communities and city-building process.

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