The South Korean manufacturer quietly announced that it is disabling the function on smart TVs launched in recent years.
Gone are the days when a family could use the same TV for up to 10 to 15 years, because with the proliferation of smart devices, it has become common for some software functions to not be updated or become unusable over time, so the only option is to replace it, or perhaps Connect some external devices (such as TV and console) to replace old ones.
Samsung's latest move, which was taken for reasons beyond the manufacturer's control, is a good example of the subsequent discounting of already sold products, but it can still hurt many owners.
the Robot police because I've been drawing attention to it recently, that the South Korean company will soon disable the Google Assistant service on many of its TVs. The company announced this quietly On the support pageIt was first spotted by members of the Samsung Community Forum.
According to the wording, Google Assistant will be disabled on March 1 due to “changing Google policies” and will affect a wide range of TVs: all 2022 and 2021 smart TVs, as well as the 8K and 4K models released in 2020 QLED and Crystal. UHD, Frame, Serif, Terrace and Sero models. The latter is Samsung Ultra Premium, the so-called They represent the “lifestyle” category.
In other words, anyone who has bought a Samsung smart TV in recent years will likely be involved in the decision, but Amazon Alexa and Bixby are still available to take voice commands. The 2023 models are missing from the list because they didn't even receive Google Assistant support in the first place, already anticipating the change.
As is Robot police It is reported that disabling Google Assistant may be another sign that the search giant is fundamentally reorganizing the service or even getting rid of it. The reason for this change in trend is generative artificial intelligence, to which Google, like Microsoft, assigns a central role in its future strategy. With this in mind, a few months ago he presented a new AI model in the form of Gemini, and more recently Bard has also renamed the chatbot to this.
So it is conceivable that in the future Google Assistant will also be integrated into the Gemini platform, turning into a co-pilot-like assistant that is optimized for generative functions, just as AI retired the old Cortana at Microsoft.