- Sporty and elegant at the same time – hybrid clothing that can be flexibly shaped has become an everyday thing
According to a recent survey, dressing habits have changed dramatically after the pandemic: in 2023, three-quarters of employees prefer a more relaxed style, “business casual” or everyday wear, street clothes at work, and formal business clothes are disappearing. Fashion brands have also followed the changing needs: hybrid pieces and clothing accessories that can be flexibly adapted to the occasion and fashion have come to the fore. However, all this has appeared not only in the field of clothing, but also in the field of smart wearable devices, and major technology manufacturers are also interested in this matter, and in their smart watches they combine a modern look and a changing style with high technology.
Analytics firm Gallup recently published the results of its latest survey on workplace dress habits, clearly illustrating the shift towards casual wear in a more relaxed workplace. According to research, the proportion of people wearing formal business attire has decreased significantly (only 3 percent wear such clothes), and for most employees, the typical workplace attire now means so-called business casual (41 percent), allowing a more casual look. Much more.
All of this can be traced back to habits developed during the pandemic. According to the survey, those who worked remotely are more likely to wear more relaxed business casual attire to work (58%), while those who do not work remotely are less likely to do so (24%). Compared to 2019, the proportion of people wearing casual business attire increased by 7 percent, while those wearing uniforms and formal business attire decreased by 4 percent.
The decline of suits and the rise of hybrid pieces
This trend is confirmed by a McKinsey report this year Also, under which fashion brands moved towards the needs of customers looking for elegant and comfortable style, shifting the focus from traditional formal clothing pieces to hybrid pieces. The perfect dress is elegant yet comfortable, and can be flexibly adjusted to suit the occasion.
According to the report, in parallel with the renewal of office dress habits, those occasions that require classic informal clothing – a suit or an evening dress – play an increasingly important role. Sales trends reflect this well as well, with the number of cocktail, party and evening dresses sold in the US between January and October 2022 rising by 80 percent, representing a 178 percent increase compared to the same period in 2021.
Hungarian participants prefer to combine high technology and fashion
The combination of high technology and fashion is also supported by customer needs: according to representative local research commissioned by the manufacturer For a third of Hungarian respondents (31 percent), design is an important aspect when buying a watch (many consider it important, as is size – 27 percent), and the majority of respondents (64 percent) prefer smartwatches that follow the design of classic watches. Customers also demand that their smart devices be flexible: for a total of 78 percent of those who filled out the same survey, when choosing a watch, it is important to be able to change their accessories: it must have a replaceable strap (42 percent). ), and should also be available in several colors (36 percent).
The just-released Huawei smartwatch aims to combine the best of technology and fashion under the Fashion Forward concept, keeping customer trends in mind. The classic design allows the Huawei WATCH GT 4 to be not only a useful technological device, but also a stylish accessory using premium materials and design elements. The model’s dials and straps can be tailored to suit the person, the occasion, and even the wearer, and the octagonal shape of the 46 mm series model is inspired by classic luxury watches.
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