Artificial intelligence is closer to us than we think

Not only do we hear a lot about AI, we actually use it more than we think, without even realizing it. The Gránit Pólus Group sees the capabilities of technology as important by both customers and operations, which is why it is gradually integrating it into the daily operation and decision-making process of its buildings.

“We are committed to digital innovation and development, and applying artificial intelligence provides us with tools in countless areas and ways to build a more sustainable and smarter future. That is why we launched a comprehensive digital renewal program four years ago, which aims to enhance the visitor experience and increase management efficiency. As a result, we have By implementing artificial intelligence-based tools and applications that support simpler and easier shopping for visitors and data-based decision-making by management.” Miklós Gertjanvi, Executive Vice President of Granite Pulse Group.

Hybrid shopping mall

Westend provides a solution to expand personal shopping through digital functionality, where the personal shopping experience is enhanced through AI-based solutions, such as Léna, the virtual assistant, who assists visitors through a live chat solution. In the Food&Friends dining hall, which is being renovated with the largest investment to date, a tray-collecting robot serves the convenience of guests, and the Westend mobile application, which is updated regularly, as well as a customer loyalty program, allows control of electronic car-chargers, from navigation within the building to… Contactless parking.

Self-developed business intelligence platform

Artificial intelligence is already part of the management decision-making process in the corporate group. Microsoft's AI-based business intelligence platform has been developed, which simultaneously collects and analyzes data from more than 10 data sources, which can be tracked on a management dashboard. Analyzing traffic, visitors and other available data in this way using a forecast model provides serious support for data-driven decision making in all areas, from operations to control to marketing.

“We have joined the AI ​​Alliance to share the experiences of our own developments. Instead of fragmented corporate solutions created in isolation from each other, joint thinking and collaboration could be the future of effective application of technology. In addition, all of this can be more convenient from the point of view Consider resource use – whether we look at the human resources side or the energy demand aspect.”

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