Meta announced in a blog post this week that it is updating the visual identity of its flagship brand, Facebook. As part of the change, the social media service will get a new logo, which looks similar to the old one: a small f on a rounded blue background, only the color has become darker blue, and the individual parts of the f have been slightly lengthened here and there.
Our goal was to make the updated Facebook logo design more eye-catching, stronger and more durable. The new improvements bring greater harmony to the visual identity of the entire application. All in all, Facebook’s blue color is more confident
Which makes the application more visually recognizable and ensures the “f” is separated with stronger contrast.
– It can be read Company In justifying it.
Since the service is still used by two billion people daily, there was no reason to change the logo radically, the designers only made minor improvements. The description states that the character change used in the logo is followed by the Facebook Sans font, the main purpose of which is to improve readability. The main goal was for service scripts to remain legible on all devices and resolutions.
Photo: Meta
The update also comes with extensive use of the new blue shade and iconographic adjustments, and includes quick interactions for 7 emojis.
All this represents the first stage of visual changes, that is, the appearance of the user interface is being further refined by specialists, but in the meantime functional updates such as managing accounts with multiple profiles are being introduced.
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