Nutrien Ag Solutions/Proven Seed expands partnership with Curling Canada
It was confirmed today that Nutrien Ag Solutions, whose leading seed brand includes Proven Seed, will continue to be an official national partner of the Curling Canada Champions Season.
The partnership includes exclusive rights and benefits in the agricultural seed, nutrient and crop protection category during the 2023-2024 Season of Champions events, including the 2023 PointsBet Invitational, which begins Wednesday in Oakville, Ontario, and the 2024 Scotties Tournament of Hearts in February. 16-25 in Calgary; 2024 Montana’s Brier, presented by AGI, March 1-10 in Regina; and the 2024 BKT Tire Women’s World Championship from March 16-24 in Sydney, New South Wales.
“This will be the third season we’ve worked together with Nutrien Ag Solutions, and we couldn’t be happier to continue this mutually productive relationship,” said Danny Lamoureux, Interim CEO of Curling Canada. “The curling fans and volunteers are extremely loyal, so we are thrilled that their loyalty was something Nutrien Ag Solutions saw value in, and we look forward to another great season together.”
Nutrien Ag Solutions, the retail division of Nutrien Ltd., is the world’s largest crop input company and is recognized globally for pioneering innovative and sustainable agricultural practices. Providing Whole Acre solutions in more than 2,000 locations across seven countries, they are steadfast in their mission to help farmers not only achieve remarkable returns but also do so using the most sustainable methods available. Their commitment to the environment is reflected in their diverse product portfolio, which includes their own brands: Loveland Products, Inc.® and Proven® Seed.
For more than two decades, Nutrien Ag Solutions has been at the forefront of agricultural innovation in Western Canada, continually developing and supplying prairie-proven seeds. This dedication to local research has established the Proven Seed brand as a standard for reliability and quality, tailored to the unique conditions of Western Canada.
“Reaffirming our commitment with Curling Canada for the 2023-2024 Season of Champions reflects the shared values between Proven Seed, Nutrien Ag Solutions and the iconic sport of curling,” said Jesse Hamonic, Vice President and Country Leader of Nutrien Ag Solutions. Canada. “Both Proven Seed and Nutrien Ag Solutions have deep roots in Canada, and our dedication extends beyond business. It’s about celebrating our shared heritage, supporting the competitive spirit, and envisioning a future where we grow together. It’s more than just a partnership. It’s a celebration of Canadian roots and camaraderie.”
The partnership will include extensive on-camera signage, TV inventory on TSN broadcast, on-site presence and activation, digital, social and print assets and integration across the SOC curling season featuring over 270 hours of live televised coverage on TSN/RDS, and Curling. Exclusive broadcast partner in Canada.