Meta plans to roll out a paid, ad-free version of Instagram and Facebook in the European Union, the US Wall Street Journal reported on Monday local time.
According to the newspaper – which MTI reviewed – the platform will remain free for those who accept personalized advertising.
For an ad-free version of Facebook or Instagram running on the user’s desktop computer, they will be charged around ten euros (3,900 forints) per month, and for each additional account connected to the user, they will charge around 6 euros (2,300 forints). On the other hand, for mobile devices, approximately 13 EUR (5,000 HUF) will be charged per month to the account, where the commission charged by Apple and Google app stores will also be taken into account.
This year, the Irish Data Protection Authority fined the social media company €390 million (151 billion Hungarian forints), on the grounds that Meta could not send users ads selected based on their online activity on a “contractual” legal basis. Meta subsequently announced that it would seek users’ consent for targeted advertising.
According to the Wall Street Journal article, the media company has already approached European regulatory bodies in order to offer the ad-free package, which it calls SNA (Subscription Without Ads), to EU users in the coming months.