As we reported on the Index, it was revealed a few weeks ago that Michele Morrone, star of the 365 Days films, would be replacing Bruce Willis in commercials for the Hell energy drink. The 33-year-old Italian actor had already been in Hungary for some time, and after arriving, he took a photo of the Chain Bridge from his hotel room, which was immediately spotted by excited fans.
Meanwhile, it was also revealed that Morrone has also begun filming an energy drink commercial in Hungary, which fans found at Avalon Park in Miskolc during one of the breaks. Naturally, the international star welcomed the fans surrounding him, but the situation eventually caused a delay in filming for an hour.
Regarding the ongoing campaign in more than sixty countries, Adrienn Popovics, Operational Marketing Director of Hell, said in their announcement that they are opening a new chapter in the history of the brand, and that by collaborating with the actor they will increase their international presence and expand their target group by addressing the younger generation. Sena who follows the trend.
In the first minutes, I was still feeling some healthy excitement, because we were filming with the movie star who had been voted the sexiest in the world. But already at the first meeting, it became clear that we would be able to work very well together, because he not only recited his texts flawlessly or did what we asked of him, but also helped us in our work with ideas.
– Hell Energy's marketing director said, adding: They got to know Maron, a true gentleman with a very strong aura, but very polite.
