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After 12 years, the Huawei P series says goodbye, and Huawei's flagship phones get a new name

After 12 years, the Huawei P series says goodbye, and Huawei's flagship phones get a new name

There seems to be a recent trend among Chinese manufacturers aimed at renewal and revival. There are, for example, Redmi and Realme, which launched new series (Turbo and P), and others, such as Huawei, rebranding an already existing product line. According to official sources, the new P70 devices will be called Pura 70.

More and more things are being revealed about Huawei's upcoming flagship phones, and two of them have been confirmed by the manufacturer. One is the triple camera setup and the other is the name of the smartphones, which will now be Pura. In other words, the series that will debut in the near future is A Huawei Bora 70 He will listen to your name.

This information is not from one of the leakers, but directly from the president of the manufacturer. George YuWho, who confirmed that the P series models will have to be called by this new name from now on.

“In 2012, we launched the Huawei P series mobile phones. Over the past 12 years, hundreds of millions of consumers have used our products to capture countless wonderful moments and capture the beauty of life. Thank you again to all the consumers who have supported us, thank you.”

“Today, we update the Huawei P series to Huawei Bora, launching a new style. We have always adhered to the concept of high-end design, simplicity and purity, integrating technology, fashion and art into our products. We have created a more distinctive and modern aesthetic design so that the invisible beauty can be discovered with bold imagination!”

According to the news, the new series may consist of the following models:

  • Huawei Bora 70
  • Huawei Bora 70 Pro
  • Huawei Bora 70 Pro Plus
  • Huawei Bora 70 Ultra
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Pura Soul stands for purity, which on the one hand refers to the clean design of devices, but also embodies a triple unity that combines style, cutting-edge technology and fashion in one product. A short promotional video was also made for the Huawei Pura 70 phone models, which lists the five basic pillars of smartphones.

These are passion, purity, style, creativity and classic values, all of which will be embodied in the new flagship – at least according to the manufacturer's point of view. The video also hints at the device's triangular camera island. The mobile phones were not shown directly, but they may be officially revealed soon.

source: GSMArena

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