In the United States, they prefer cocktails rather than beer, and smaller breweries suffer the most from this.

Founded in 1896 in San Francisco, the Anchor Brewing Company will close in 2023, according to the authors. BBC. Japan’s Sapporo bought the 127-year-old brewery in 2017, but they are now reporting that their attempts to revive the brand have failed.

Anchor went through a period of doing very well in the US (because, critics say, it had a character, unlike most American beers), but has struggled in recent years. In 2022, the plant has just ten million dollars in sales, which is nowhere compared to the $85 million Sapporo paid them in 2017.

In the United States, independent microbreweries are already in a difficult situation, as beer consumption has fallen, and customers prefer to buy pre-bottled cocktails. About sixty people worked on Anchor, and now they have two months to find a new job.

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