O According to a recent survey by consumer protection website Google, Google didn’t remove 34 percent of the reported fraudulent ads, while Facebook removed 26 percent. When the BBC inquired about the matter, the two companies said they had removed the fraudulent ads that were blocked on their platforms. O However, “a more proactive approach will be needed.”
The report also found that:
- Fifteen percent of those surveyed actually fell victim to fraudulent ads and reported them.
- Of those, 27 percent scored on Facebook and 19 percent on Google.
- 43 percent of victims did not report the fraud to tech companies.
- On Facebook, the main reason people don’t report fraud has been their suspicion that they will do anything.
- In Google’s case, the reason was that the victim did not even know how to report the fraud. O Google researchers say the reporting process is surprisingly complex and unclear.
Almost a third of Google / Facebook ads are scams
Long ago, years ago, during a private project, a foreign marketing company called me to post an ad article that would link to a paid Russian dating site. After examining the site, I soon realized that the whole thing was just a scam, because instead of actual female profiles, one could see the faces of models who might have had no idea their pictures were being used in fake ads, just for the sake of being subscribed. Lonely men of service. I immediately terminated it, apparently due to its unethical nature, and it also occurred to me that if I didn’t notice it, Google would also terminate my contract with AdSense because we were serving fraudulent ads.
He tells about his experiences.
By comparison, it took only a day, and an ad for the same portal popped up to us in several places across the Google AdSense system. I tried manually weeding their system in order not to at least copy my portal, but it hasn’t quite worked yet. I later find out that AdSense is littered with similar camouflage ads anyway, and it’s a real grinder to fight against.
The anonymous speaker regularly encountered similar scam ads promoting online role-playing games from the South Korean jazz genre with visuals such as Assassin’s Creed Unity and Syndicate. When a friend at Ubisoft was asked why the company hadn’t done anything, he answered
Pumpkin is superfluous, Facebook isn’t doing anything to remove rude and offensive fake ad anyway.
We have strict guidelines
The inactivity of online platforms when reporting fraudulent ads, the low level of reporting by fraud victims, and the ease with which advertisers can post new fraudulent ads, even after the original ad is removed, suggests that online platforms should take a much more approach. Proactive. To prevent the fraudulent content from reaching potential victims at all
– He says what?
A Facebook spokesperson said:
Fraudulent activity is not allowed on Facebook, and we have taken action against a number of Touch sites. Informed us.
Meanwhile, Google said it has removed or blocked more than 3.1 billion ads for policy violations.
We regularly review ads, pages and accounts to ensure they adhere to our policies. This is because we have strict policies governing the ads that we allow to run on our platform. We strictly adhere to these policies – and if we find ads that violate them, we remove them. We use a combination of automated systems and human review to enforce our policies.
The company added.
There are a lot of rules in radio, television and print media
Internet compared to the Wild West
– He writes for a BBC article on this topic.
Facebook and Google have rules about what can and cannot be advertised on their platform – but these companies are big companies and will cost them a lot of money to be able to check each ad before it appears. That’s why they don’t care about it.
Interactive moderation is a game in which consumers are exposed to defrauding platforms they think are reliable. In addition to which? A third of the victims interviewed by Facebook said they didn’t bother to report the fraudulent ads either because they believed Facebook wouldn’t remove them. And they are right to doubt that.
Facebook allows us to report an ad as “misleading,” but it no longer allows us to explain why – this is a loophole that allows them to leave that ad for longer, even weeks or months. I’ve seen an ad using Assassin’s Creed pics for the South Korean role-playing mentioned at the start of the article for at least half a year.
In the meantime, Google doesn’t report whether it has taken any action on our report – its ads are still full of companies that violate the search giant’s own policies.
No wonder consumer groups are now demanding that tech giants actually effectively regulate the ads they display.
(Cover Photo: Volkan Voronko / Anadolu Agency / Getty Images)