Google has introduced a completely new, never-before-seen type of ad called AR Beauty. The development allows brands to soon promote lipsticks, eye shadows and foundations through ‘virtual try-on’ experiences.
After activation, instead of the product image in the usual Google Shopping ads, AR Beauty ads will provide potential customers with the opportunity to do so
They can see in advance how different products might look on themselves or on a model that “resonates” with them.
The widget is paired with product descriptions and pricing information, as well as a simplified checkout flow designed to simplify the shopping process.
AR Beauty ads appear in mobile-specific channels designated for Google Shopping ads, including the Shopping tab on Google.com, Search, and Google Images.
AR Beauty ads really help beauty brand partners present their products in a more interactive way, so we can’t wait to see more people implementing them
– It is to explain Lillian Rincon, senior director of consumer shopping at Google.
It is interesting that Thanks to L’Oréal, it is now possible to experiment with hair dyes, and users can try out many shades of the brand on themselves, but according to Google, they are already working with other companies.