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Study: CFL affiliate Touchdown Atlantic generated $10 million economic impact

Study: CFL affiliate Touchdown Atlantic generated $10 million economic impact

TORONTO – This year’s edition of the Touchdown Atlantic had a total economic impact of $10 million, according to an independent study by Sports Tourism Canada.

The total impact included more than $7.3 million in economic activity within Nova Scotia and more than $6.8 million in Halifax, the study said.

A crowd of 11,555 watched the Toronto Argonauts’ 31-13 victory over the Saskatchewan Roughriders at Huskies Stadium on July 29.

More than 72.7 per cent of attendees were from Halifax or the Maritimes, compared to 63.3 per cent in 2022. This resulted in a lower overall economic impact due to lower expenditures on travel, food and accommodation by out-of-town visitors.

However, 51.6% of survey respondents who made the trip said they extended their stay to an average of 4.3 days.

85.2 per cent of respondents supported Halifax’s 10th CFL franchise. An unspecified majority said they were likely to buy season tickets and attend six to 10 games a year.

Touchdown Atlantic also resulted in a donation of $10,600 in machinery and gym equipment to Saint Mary’s University.

This report by The Canadian Press was first published Oct. 27, 2023.

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