Netflix and the Taronga Conservation Society have announced a collaboration that will bring Netflix’s Marquee Billboard front and center at Sydney’s Taronga Zoo, running from November 10 to February 2.
Marquee, which has appeared on the Sunset Strip in Los Angeles, Paris, Rome and Seoul, will feature real-time jokes, memes and reactions reflecting what Australians are watching and talking about every week.
The partnership will include screenings of Netflix Family Stories and Wildlife at Taronga Centenary Theater throughout the summer. The curated program will focus on the themes of local and global wildlife education, sustainability and conservation.
Netflix also announced support for Taronga Conservation Society Conservation efforts in Australia to protect Australia’s koala population. Taronga is involved in developing a conservation toolkit to ensure the long-term survival of wild koala populations, which as of February 2022 are classified as endangered in several states.
“With a variety of new movies and shows released every week of the year, the fandom and social discourse surrounding Netflix is rapidly and constantly evolving. We now stand proudly as a full-fledged character alongside fan-favorite characters like Eleven, Wednesdays and Queenni, and we’re very excited to bring the Netflix Marquee to Sydney “And bringing online conversations into the real world. There’s no place more popular than Taronga Zoo to serve as a backdrop for us to get a quintessentially Australian perspective on what everyone’s talking about.” Tony BroderickMarketing Manager for Netflix in Australia and New Zealand.
Lily Davis“Storytelling is at the heart of what we do at Taronga, and is one of the most powerful ways we can engage our guests and the wider public to secure a shared future for wildlife and people,” adds the Director of Marketing Communications and Fundraising at Taronga Conservation Society Australia. Our efforts with Netflix, showcasing some top-notch inspiring content, all while supporting our vital conservation efforts to protect our beloved koala populations for generations to come.