Cricket Canada (CC), the national governing body for cricket in Canada, has secured important partnerships with TD Bank Group (TD), O'Neills Sportswear and Foundation Physiotherapy & Wellness, demonstrating a strong commitment to the growth and development of cricket in Canada. Canada.
The multi-year agreement with TD solidifies the bank as the official banking partner of Cricket Canada. This extends to both the Canadian men's and women's national teams, with the TD brand prominently displayed on playing kits and training equipment.
The men's team will be the first to showcase the new uniforms during the upcoming ICC Men's T20 World Cup 2024. The partnership commitment extends to the women's national program with sponsorship commencing in 2025, highlighting TD's dedication to supporting the growth of cricket across all levels in Canada.
Terrell Schmidt, Chief Marketing Officer, TD, He said “TD is excited to become the Official Bank of Cricket in Canada. It is an honor to be included in the official kits and training kits of the national teams. We are proud that athletes representing Canadian cricket will wear the TD brand in this unique reflection of our exciting new sponsorship. This is an opportunity For us to join the community and cricketers of all ages in their passion and enthusiasm for the game and help Cricket Canada achieve more together.
To further strengthen the national program, Cricket Canada has announced a partnership with O'Neills Sportswear. This agreement designates the sportswear manufacturer as the official kit supplier for all Canadian national cricket teams.
Phil Murphy, Director of Business Development at O'Neills Sportswear, He said “This is an important partnership in the world of cricket as the Cricket Canada brand grows in North America and beyond. We are thrilled to be the official sportswear partner of Cricket Canada. We look forward to working closely with the organization to create innovative and stylish Canadian collections that reflect their growing passion for the sport. We will be cheering on the team Canada in the ICC World Cup in June!
Finally, Cricket Canada has partnered with the Physical Therapy and Wellness Foundation. This collaboration ensures that Canadian cricketers have access to high-quality physical therapy and wellness services, promoting optimal health and performance.
Raj Sobia, Director of Growth and Co-Founder of The Physical Therapy Foundation, He said “This is an exciting time for physical therapy in Canada, as more up-and-coming athletes and the general population seek preventive and rehabilitative care outside of the traditional medical system.”
In February, the governing body announced partnerships with Coca-Cola Canada and BODYARMOR.
These strategic partnerships reinforce Cricket Canada's commitment to providing its national teams with the resources and support needed to achieve excellence on the international stage.
Leading the ICC World Cup II table with a perfect 4-0 record, Canada has its sights set on the ICC Men's T20 World Cup. After the series-opening loss to the USA in the five-match T20 series, they will aim to bounce back in the second T20 on April 9 before facing the USA again in the World Cup opener on June 1.
