Many people think that the era of watching TV is dying, so who wants to pull off a series that watches every ten to twenty minutes and sits in a commercial building for four to six minutes? Especially when there are already well-established alternatives to watching TV: streaming platforms, where there are no advertisements and commercials that interrupt the experience.
The Netflix It was the first giant of its kind, and it’s still the most successful platform today, so it’s a surprising move that on Thursday they announced what they’ve shaken up so far: Their new subscription type (Basic With Ads) will start on November 3rd as Ads will also be shown to its users.
Anyone who chooses this $6.99 plan will have to see four to five minutes of ads for every hour of content they watch. Of course it won’t spill on our necks all at once, but 15-30 seconds commercial ads They will appear before and during old movies and series, while they will appear for newly produced productions only before their debut.
Subscribers who switch to this package cannot download movies to their devices to watch later, and this ban is mainly due to technical challenges. Netflix has also indicated that a “limited number of movies and TV shows” — 5-10 percent of movies and TV shows on the service — will not be available when the ad package is offered due to “licensing restrictions.”
According to Jeremy Gorman, Netflix’s newly appointed Director of International Advertising, advertising on Netflix gives businesses an opportunity “Reach a diverse audience, including younger viewers who increasingly don’t watch TVTo target the right audience, Netflix collects information about gender and date of birth from those who choose the cheapest option.
The reason for the decision may be that this year was the first time in the past 10 years that the number of registered users showed a declining trend: from April 1 to June 30. 970,000 people canceled their Netflix subscriptions. We’ve never seen this before in the company’s history.
the opportunity It was first launched in the USAWhere the basic package is priced at $9.99 per month (about 4,284 HUF at today’s exchange rate), viewers have to pay $15.49 (6,642 HUF) for the standard package, and $19.99 (converted to HUF 8572) for the premium version. In addition to the US, “Basic With Ads” will be available from November in eleven other countries, including Australia, Canada, Great Britain, Brazil, France, Germany, Italy, Japan, South Korea, Mexico and Spain.
At home, many people probably wouldn’t consider switching packages if this option was offered, since our Basic package costs HUF 2,490/month, the Standard package costs HUF 3,490/month, and the Premium package costs HUF 4,490/month.
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Cover photo credit: Shutterstock / Puzzlepix
