Based on a survey conducted by Olcsóbbat.hu among nearly a hundred local online stores, about 41 percent of online stores expect sales volume to be lower than last year during the Christmas period. 22% of them believe that the decline will exceed 20%. He writes It’s my money.
Only 32 percent of e-commerce companies expect growth, and according to 27 percent, last year’s level will be maintained.
Restricted expectations support the Black Friday experience: 45 percent of participants organized a sale for this period, and according to two-thirds of them (69 percent), traffic was lower than expectations. 46 percent of them reported that their sales volume was lower than last year. In other words, the real value of online retailers’ sales revenues has fallen beyond inflation.
29% of e-retailers saw no change compared to last year, while 36% saw an increase and 35% saw the opposite.
The interviewees justified this decrease by saying that the population has less money to spend, and that many prefer to wait and save in light of the unstable economic situation.
At the same time, according to Dezső Dévavári, head of Olcsóbbat.hu, the decrease is not necessarily significant, since compared to last year, many Hungarians order from foreign online stores.
Will this year be a modest Christmas?
We looked at the prices of Christmas decorations and also how much they have changed compared to last year. We’ve seen a huge increase in prices for some products: You’ll have to pay nearly 60 percent more for artificial pine trees than you did this time last year. Based on our calculations, holiday decorations are on average 20 percent more expensive.
