Markham, ON, March 13, 2024 /CNW/ – Hyundai Auto Canada today announced a multi-year Canadian partnership with the Professional Women's Hockey League (PWHL), with Hyundai selected as the first-ever official vehicle of the Professional Women's Hockey League (PWHL). The partnership also names Hyundai Canada as the official vehicle of the league's three Canadian teams Montreal, OttawaAnd toronto. Hyundai Canada is currently developing marketing and communications content that combines its award-winning vehicles with the world-class female talent in the PWHL.
The partnership with the PWHL signifies another milestone for Hyundai Canada and its commitment to all levels of hockey. For nearly 15 years, the brand has been involved in the sport of hockey through grassroots initiatives, broadcast relationships and sponsorships.
“Inclusion is one of our core values at Hyundai Canada. We are committed to having a workforce that is as diverse as our customer base, and it is something we commit to every day,” he says. Christine Smith, Director of Marketing at Hyundai Auto Canada. “We embraced the opportunity to reflect these values within our sponsorship activities and support a new league for the world's greatest female hockey players. We are honored to work with the PWHL to move women's hockey forward in some way. It has been long overdue, and I hope the league's continued success.”
“Having the support of major brands is extremely valuable to the PWHL and its players, especially at this early stage of the league. We know there is a lot of excitement and demand for women's sports and brand sponsorships are essential to support the PWHL as we get to this level.” New Horizons “, he says Amy Shear, PWHL Senior Vice President, Business Operations. “We are grateful to Hyundai Canada for their support and excited to grow with the brand as they continue their commitment to leading the game of hockey.”
The PWHL partnership represents Hyundai Canada's commitment to creating equal opportunities and closing the gender gap and is an evolution of its commitment to moving the game of hockey forward. Since 2010, Hyundai has supported community programs that increase youth access to the game in underserved and marginalized communities. In 2022, Hyundai Canada takes its investment in hockey to the next level by becoming the Official Automotive Partner of the National Hockey League (NHL).®) and the National Hockey League Players Association (NHLPA). Canada Through a multi-year deal. Through its affiliation with the NHL and NHLPA, Hyundai Canada is the presenting sponsor of Willy Uri award in Canadawhich honors individuals who have positively impacted their community, culture or community through the sport of hockey.
About Hyundai Auto Canada
Hyundai Auto Canada was founded in 1983 and is headquartered in Markham, ontario, was Hyundai Motor's first subsidiary outside Korea. Hyundai offers Canadian consumers a technology-rich lineup of cars, SUVs and electric vehicles. Today, with more than 250 agents worldwide CanadaHyundai is the Official Automotive Partner of the National Hockey League Players Association (NHLPA) and the National Hockey League (NHL®) in Canada. Hyundai is ranked as one of the World's 50 Best Workplaces Canada For the past five years by the Great Place to Work® Institute. More information about Hyundai and its vehicles can be found at www.HyundaiCanada.com.
For more information about Hyundai and its products, please visit the website www.hyundinews.ca Or call:
Jane McCarthyNational Director of Public Relations, Hyundai Auto Canada Corp.
Phone: 416-770-0842, Email: [email protected]
Trevor Vandervelde, Public Relations Coordinator, Public Relations, Hyundai Auto Canada Corp.
Phone: 416-697-0863, Email: [email protected]
About the Professional Women's Hockey League (PWHL)
The Professional Women's Hockey League (PWHL) is also a professional ice hockey league north america Consists of six teams Boston, Minnesotamontreal, New York, OttawaAnd toronto, each containing lists of the best women's hockey players in the world. Visit thepwhl.com To purchase tickets and merchandise, subscribe to PWHL e-newsletter To get the latest league updates. Follow the league on all social media platforms @com.thepwhlofficial Plus all 6 team accounts @pwhl_boston,@pwhl_minnesota,@pwhl_montreal,@pwhl_newyork,@pwhl_ottawaAnd @pwhl_toronto.
Source: Hyundai Auto Canada
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