Aug 28, 2023 – 10:05 p.m
The Austrian government has announced that it is offering a free ticket for a year to those who get the word Klimaticket tattooed on themselves. Prague morning. Leonore Gevisler, climate minister of the Austrian Green Party, also promoted the campaign at several festivals. Of course, you can’t get a tattoo anywhere, and the state carrier runs its own tattoo studio for summer festivals, and you can get it stitched there. The tent also offers temporary tattoos of climate-friendly messages or logos of the country’s public transportation companies.
According to the campaign initiators, so far this summer, six people have gotten climate symbol tattoos, three each from each of the festivals they’ve moved to. Later, the advertisement was amended so that only the first three applicants for each festival would receive.
By the way, the annual pass costs just over 1,000 euros and can be used on almost all public transport lines in Austria.
The campaign has also been criticized, as opponents see it as not a good message to encourage young people to change their bodies for financial gain, and to turn their skin into a living billboard. Liberal MP Henrik Brandstotter called the campaign unacceptable.
According to the state-owned company that sells the air-conditioning passes, the advertising is great, the press response is huge, and although there won’t be any more festivals this year, as they move, they plan to start again next year.
