The world’s number one streaming service provider will try to improve ad perception with a unique approach: they’ll make the boring, repetitive format look more like a soap opera.

For a long time, Netflix represented a sort of escape route from the flood of ads for traditional TV channels, because one of the main driving forces of streaming was that, for a certain amount, ads didn’t interfere with content consumption.

Then Netflix twisted things up and launched a package that, although cheaper than others, already includes ads that block movies and series – although it has not yet reached our country, but it’s only a matter of time. In some places, they are already experimenting with scrapping the basic package and replacing it with an ad-supported option.

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Thus, streaming is no longer necessarily free of annoying and sometimes repetitive ads, but Netflix is ​​said to be working on making the sometimes monotonous ad “experience” a little better — with series-like “incidental” ad campaigns linked to each other, he writes. financial times.

Netflix reportedly told ad executives about this at the Cannes Lions festival in France, notes Engadget – although the details of the solution are not yet known.

However, what can be taken from all this is that Netflix is ​​increasingly leaning towards ads, and in the future, streaming will not necessarily be devoid of ads that start before, after, or even during content.

However, it certainly seems like Netflix wants to make advertising content more popular in some way – after all, it’s in the common interest of the service provider and advertiser to somehow grab the viewer’s attention and not leave the screen for a few minutes to bounce.

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