The coffee series report was issued on Tuesday that traffic had decreased again, but CEO Brian Nicole confirmed that the strategy “returning to Starbucks” began to reinforce.
Our financial results do not reflect our progress yet, but we are in real momentum. We are tested and taught at a quick pace and we are already visible in our cafes
Nicole said in a video of companies.
Starbucks profit correction There were 41 cents, which was lost from 49 cents expected by analysts. 2 % revenue It increased to 8.8 billion dollarsIt is close to analysts expected to reach 8.82 billion dollars.
The store rotation rate has now decreased in the fifth quarter in a row. The company’s sales as consumers in the United States and China decreased – in the largest markets – They are looking for cheaper coffee alternatives.
Under the leadership of Niccol, designated in September, the company is trying to enhance its American business by returning to coffee roots and customer experience.
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