Netflix will end its mail-order rental service this September, more than 25 years after its launch. The company announced this week that customers can keep their latest DVD or Blu-ray bundle at no additional cost, and can also order 10 additional movies as a gift. New York times.
There is no charge for discs not returned after September 29th
– the company wrote in a post on X, formerly known as Twitter.
The first DVD was delivered by Netflix in March 1998, when the movie rental business was still dominated by Blockbuster. The company started offering subscription streaming in 2007, but even when streaming became Netflix’s main source of revenue, the mail-order service’s fans remained.
Netflix does not disclose how many people use its mail-in DVD rental service, but the Associated Press estimates
In 2022, their number will be between 1.1 and 1.3 million.
Due to the format’s royalty agreements, the company offers many movies on DVD that are not available on most streaming services.
