Welcome The First NBA Female CEO, Cynthia Marshall

Mark Cuban called former AT&T Executive Cynthia “Cynt” Marshall with a “passionate and heartfelt invitation to contribute to sports and the community in a very unique way.” On Friday, Marshall was announced as the interim CEO of the Dallas Mavericks and she is still in disbelief that her 30 years of experience in leadership, diversity and inclusion lead her to the NBA. “In my wildest dreams, and I’ve had some pretty big dreams in my life, I never saw this coming,” Marshall said at the press conference Monday evening.

Marshall was named “one of the top 50 most powerful women in corporate America by Black Enterprise magazine.” With her years of experience in HR, operations, network engineering and planning Marshall thought she was on her way to retirement in 2017 to start her own consulting firm. Then Cuban called.

One of Cuban’s main reasons for hiring Marshall was to help the Dallas Mavericks as their organization is being hit with allegations of sexual harassment against the former team president Terdema Ussery. After the news broke on Sports Illustrated, Cuban stated “It’s wrong. It’s abhorrent. It’s not a situation we condone,” Cuban told the magazine. “I can’t tell you how many times, particularly since all this [#MeToo] stuff has been coming out recently, I asked our HR director, ‘Do we have a problem? Do we have any issues I have to be aware of?’ And the answer was no.”

At the NBA press conference, Marshall shared her thoughts and plans to grow from these allegations. “I don’t know why it failed. And so that’s what we have to dig out. So I will be meeting one-on-one every single employee of the organization. I’m calling it my own `March Madness`.” She is already in the spirit of basketball.

So how can Marshall take this position after hearing and reading about the sexual harassment that takes place with Cuban’s organization? “I’m a brand,” she said. “I work very hard for the brand that I have. And I can’t attach my brand to something I can’t trust. By the time I left his office, spent a day with the folks, I said I absolutely will attach my brand to this organization.”

Women are the change as we saw in the incredible film “Black Panther” and Marshall is a prime example of women in power making a difference while being a role model for women. “It infuriates me that we’re living in a time when people are being victimized in this way,” says Marshall during her phone interview with Black Enterprise. “I’m always talking about being mad and making a difference. When this call came, I thought, I can’t just sit on the sidelines. Instead of yelling at the TV, I’m being called into service. I’m doing this for the sisterhood, and because Mark Cuban is serious about changing the culture.”

We are standing with you Ms. Cynthia “Cynt” Marshall. #BlackGirlMagic #Sisterhood



Amber Peters91 Posts

Amber Peters is a current MBA candidate and full-time Accountant. She is a proud Alumna of Texas Southern University. “Faith without work means nothing”


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