Why do millions of people follow celebrities?  Here is the scientific explanation

Why do millions of people follow celebrities? Here is the scientific explanation

According to the principle of the influence of power, it often happens that we blindly follow the people we look up to for some reason.

Since the world, the world has been within us encryptedRespect the authority of leaders. Nowadays, there are more types of managers than in the past. There are economic leaders, politicians, scientists, doctors, and even celebrities and influencers.

In the past, managers had information that made them stand out from the crowd, as they had information and knowledge that no one questioned, and thus made decisions.

At that time, the decisions of the leaders were not questioned, they were followed blindly, but today this has changed mainly due to the influence of the online space. We get so much information online and see, hear and read so many different versions that today they have the opportunity to gain knowledge, form an opinion, and make their own decisions, even if they are based on wrong or wrong grounds.

Today, we no longer accept authoritarian leadership.

However, there are still people who like to be led and feel comfortable and safe in having others tell them what to do and not having to take responsibility for their decisions. You don’t even have to think, just reflect the wishes of your leader.

Millions are following an astonishing number of celebrities and influencers who have become known without any professional achievements and not conveying any real value to their audience, they were in the right place at the right time and shy away from an idea.

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But what is the reason for that?

It takes a lot of energy to find information, draw conclusions, search for facts, and form one’s own opinion, these celebrities save us.

It is not necessary to have my own style, it is enough if you copy the character or clothes of a fashion influencer.

Some people still need a “leader” (or a celebrity) to blindly follow.

However, the freedom to form one’s own opinion is a huge and important value that no one should compromise.

Cover image: Illustration by Provimedia

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