Time To SLAY: Former Miss Grambling Ginia Smith Takes On Business Ownership Becoming CEO Of Clothing Brand ‘Set U Up Fashion’

Grambling graduate and fashionista Ginia Smith ventured into the fashion industry with her new online fashion store, ‘Set U Up Fashion’ last month and things are taking off!

Smith was only 10-years-old when she fell in love with the fashion and model world.

“Owning my own fashion brand has been a dream of mine ever since America’s Next Model aired in 2003,” she said.

The store sells matching sets for women who need a quick, classy, and trendy outfit for any occasion presented at hand.

“Yass, lady boss, I’m so excited for you,” said Saira Huff, friend and owner of Draped Gemz Boutique. “Can’t wait to make my purchase!”

The former biology major has always had a deep love for clothing, style and making people feel really confident in themselves.

While at GSU Smith created a Grambling’s Next Top Model scholarship competition and began an empowerment program for women on campus called G-Talk.

This was created during her sophomore year to assist in encouraging, empowering and evolving college women and men.

Those are some of the same things Smith would like to see with ‘Set U Up Fashion’! She wants people to not only look good, but feel good and have a good time while wearing the fashion pieces.

Some of Smith’s life and fashion inspirations are Tyra Banks, Janelle Monae and Tammy Rivera.

The store’s grand opening was on November 12 and the interest and support Smith has received is really unbelievable!

Being a fashion queen herself, winning ‘Best Dressed Female’ year after year for the Gramblling Student Choice Awards, Smith knows exactly how to Set U Up and get you right.

“I’m so loving these fits,” said Tameka Christmas, New Orleans blogger and educator.

“Thank you all from the bottom of my heart who have been texting, emailing and DMing me with encouraging words of support,” Smith said. “I love each and every one of you, now let’s SLAY these sets beauties.”

Recently ‘Set U Up Fashion’ presented ‘Nia’s Closet’. This closet features tops, bottoms, jackets, coats, dresses, maternity wear and menswear.

“I created Nia’s Closet because we don’t wear “sets” everyday, so this closet is filled with random pieces that I will select each month to provide more of a variety.”

She describes fashion as one of the many forms for someone to illustrate their personality, mood, mental, uniqueness and individuality by combining colors, patterns and attitude to express how they feel to the world.

Another one of Smith’s friends Malakaii Jenkins was also really excited about what’s to come for the business owner saying, “I can’t wait to see your business take off!”

Most clothing items in the store are from size s-XXL.

“My pieces I have so far do go up to size XXL (Size 20). Some pieces in my next collection; however, will go up to size 5XL-6XL,” the new CEO said. “My goal is to accommodate EVERY woman with pieces that will satisfy her need. As my business grows, hopefully your faith in me will also grow to accomplish this.”

Another great thing is, ‘Set U Up Fashion’ does not keep you waiting too long for your ‘drip’. Once your order is placed your fit will be shipped in just 3-5 business days!

Just in time for the winter and colder months there are some “Cuddle Me” tops that are available that will definitely keep you warm, but make sure you are in style at the same time!

Do you like what you see? Well, Smith has already done some pretty cool contest including $10 coupons and special giveaways, so if you are looking for some affordable holiday gifts, plus a deal, be on the look out for those and be sure to follow on all social media platforms.

Work, work don’t stop! In addition to the opening of “Set U Up Fashion’, Smith is currently participating in the Bridge to MD program as an intern in the Aurora-Chicago area. Once completing this step, she hopes to study abroad at the American University of Antigua. She wants to be an obstetrician-gynecologist.

At GSU Smith was extremely involved. She was Miss Sophomore Class Queen, Junior Class President, a former cheerleader, a member of Alpha Kappa Alpha Sorority, Incorporated and of course Miss Grambling State University, where she got the opportunity to be featured in the Ebony Magazine ‘2015 HBCU Campus Queens Edition’.

With several accomplishments already under her belt, Smith is prepared to continue to work on expanding her business with top fashion and new arrivals throughout 2019!

In the next three years Smith hopes that her business will have grown enough for her to hire her team, be accepting 700+ orders per week.

“I’m learning to dream bigger, so that’s my goal,” she said.

Although, Smith is a newbie herself, she has already inspired and encouraged a few of her friends to begin their own businesses!

“If I had any advice, it would be to just GO FOR IT,” she said. “I have been able to grow so much as an individual and businesswoman in such a short amount of time. I love it!”



Instagram: @setuupfashion

Owner: @genuinelyginia

Facebook: Set U Up Fashion

Email/Orders: admin@setuupfashion.net

(Items along with photos will be posted on these social media pages so you may browse and ask questions for a more personable shopping experience before purchasing.)

“I don’t do fashion. I am fashion.” —Coco Chanel

E'Vonne Gipson66 Posts

Follow E'Vonne: Instagram: @forever_evonne Twitter: @EVonneGipson SC: @byevonnegipson E'Vonne Gipson is an award winning journalist from Missouri City, TX. She is a graduate of Grambling State University where she received a B.A. degree in Mass Communication with a concentration in journalism and public relations. Gipson has written for several publications including Sheen Magazine, HBCU Buzz, The Black Beat, The News-Star, The Ruston Daily Leader, JubileeMag.com, and Houston Style Magazine. She is a former business reporting intern at Abilene Reporter-News in Abilene, TX and a current social media intern for MC Lyte's Hip Hop Sisters Network. She first began her journalism career writing for her school's newspaper "The Gramblinite". In 2016, Gipson worked with the Web Department at Houston television station, KHOU-11 TV where she gained professional photography and social media skills. Gipson is currently a producer at USA Today Network newspaper, The News-Star in Monroe. She is a member of The National Association of Black Journalists (NABJ), Society of Professional Journalists (SPJ), Society of American Business Editors and Writers (SABEW), and Alpha Kappa Alpha Sorority, Inc.


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