This is how much we give the opinions of other generations, according to the latest research by Allianz.

06/30/2022 11:05

According to non-representative research in May by Allianz Hungária Zrt. , which examines knowledge sharing in different areas of life, nearly 90 percent of respondents used to seek advice from individuals of other generations, and about 60 percent of them were both older and younger. On the other hand, Zs prefer to turn to the elderly (40%), while Xers prefer the young (19.6%) when they need guidance. Among other things, the survey revealed that we don’t only ask for advice when we feel uninformed or unsure.

We are the most knowledgeable in the fields that have arisen from our time

The online survey revealed that people aged 58-76 (newborn age group) feel more in the field of health that they know what they want to achieve and are consciously heading in that direction. People aged 26-57 (Generation X and Y) are most goal-oriented in the domain of self-identity, personal development, and learning, and people aged 25 or younger (Generation Z) are most goal-oriented in the family domain and relationships. It is clear from the answers that individual generations are the most informed in terms of age group priorities. Seniors are understood to be more concerned with their health, while X and Y are at a point in life where they are likely to be most concerned with personal development and finding their voice. The answer of Zs can be explained by the fact that for them the most stable point is the family, and often during this period family problems that need to be resolved unfold.

We consider our situation typical, but we are still looking for the right direction

Based on the responses of the interviewees, regardless of the generation, we consider our attitude to family and friends to be the most typical, but at the same time we are still looking for the most suitable direction for us in this field. This shows that no matter how typical our attitude in a particular area of ​​life is, we understand and know that this is a changing thing, and we must constantly work towards it.

The study of individual generations, for the baby boomer generation (20%), as well as for generations Y (30.6%) and Z (40%), the sphere of life where they consider their most typical position to be family and relationship. On the other hand, the baby boomers are still looking for the most suitable direction for them in this area of ​​life, just like the age group X. The investigation also indicated that the individuals of generation X and generation Z highlight two areas of life, but from different perspectives. X types are the most conscious of self-identity, personal development, and learning in the field of life, and at the same time consider their attitude to be the most exemplary, but in the field of family and relationships, they still look for the direction most suitable for them, but they also consider themselves the most enlightened in this domain of life. For Zs, the opposite is true: they are more aware of the family and relationship areas of life and consider their position the most ideal, but they are still looking for the most suitable direction for themselves in the areas of self – identity, personal development and learning. They consider themselves the most knowledgeable in the field of public affairs and social responsibility.

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We are the least skilled in spirituality

According to the research of Allianz Hungária, in general, we gain, for each generation, the most experience in the field of family and relationships, so we are also the most informed in this regard. However, it is interesting that despite the rise of spirituality in recent decades, all respondents, regardless of generations, consider themselves to be the least knowledgeable in the field of spirituality. Therefore, although we deal with spirituality more than before, all age groups still find their way in this field, so they cannot rely on each other’s experiences.

We mostly ask for advice on entertainment and general issues

88.8 percent of research respondents typically seek advice from individuals of other generations, 57.9 percent turn to both the young and the elderly, because they believe that both age groups can provide them with useful advice. Young people seek advice from others in the highest percentage (94.4%), and newborns seek the lowest percentage (20%). It was also revealed that Z is dependent mostly on the oldest (40%), and X on the young (19.6%).

Looking at individual areas of life, baby boomers (40%), Generation Y (47.2%) and Generation Z (30%) are happy to seek advice on health and fitness from those younger than them, and Generation X on this topic of relaxation and renewal (47, 8%) ).

But we rely on the advice of the older generation in many areas of life. The majority of respondents usually ask their elders for guidance regarding financial matters, material possessions (55.1%), and family and relationships (54.2%). Baby boomers also discuss issues related to friends and acquaintances with older adults (46.7%). Generation Y also does this with regard to job, work, self-identity, personal development, and learning (55.6%-55.6%), while Generation Z is concerned with the environment, housing and living spaces, as well as general and social life. They also turn to older adults who have questions about responsibility (80%-80%).

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A mixture of young people and the elderly, regardless of generations, the majority of those who participated in the survey turn to them for advice on matters of relaxation and recreation (15%), as well as public and social responsibility (14%). In terms of age group, this can be said of baby boomers and generation Y. In addition to entertainment, Zs also seek advice from people of different ages regarding friends, while members of Generation X prefer to do so in the areas of self-identity, personal development, and learning.

Why don’t we ask for advice?

For those who do not usually seek recommendations from people of other age groups (8.4%), several underlying factors can be noted. Baby boomers and Generation Y members have in common that they are sufficiently confident in themselves and their value judgments (13.3% and 2.8%), so they don’t usually seek advice from people of other age groups. This can be explained by the fact that in these generations, especially over the age of thirty, we already know better what we want in life. However, it is interesting that the same percentage of Generation Y (2.8%) do not dare to seek advice from those who are either older or younger than them, but Generation Z respondents (10%) also justify their decision for the same reason. And those with X don’t like asking others for advice, even if they’re unsure of themselves, because they just get confused and make more difficult decisions (4.3%).

We’d rather ask a coach for advice than an acquaintance

66.7 percent of research respondents turn to their family and friends for advice – whether they are younger or older – which is not surprising. Even within this, family is the most important support, with a much higher percentage of friends (49.1 versus 17.6 percent). Among the baby boomers and generation Z, the highest percentage are those who believe their family members know them and trust them the most. They are followed by Xs with 56.5%, and then Y with 31.9%.

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However, looking at the overall picture, it is interesting that we would rather seek help from a coach than ask for help from a colleague or a distant acquaintance. We rarely turn to our more distant acquaintances with our problems (6.9 percent of respondents), who, although they may know us less, can see our life situation more objectively than family or friends.

What do we do with the advice of others?

Almost all respondents (99.1%) agreed with the opinion and guidance provided in some form. Most of them (67.3%) confuse it with their opinions and decide to mix the two. The highest percentage (19.6%) of X-ers take the advice of others individually, and 33.3% of the baby boomer generation seek advice from multiple people and make decisions based on the majority opinion.

“As a future insurer, we believe that knowledge of each generation is important and valuable, because the knowledge and experiences of individuals of different age groups constitute the collective knowledge that forms the building block of the future. Allianz knows, understands and supports the needs of each generation with its products and solutions based on these needs in all life situations. It is true. Particularly in the field of digitization, where, for example, with our Digital Mentor program, we pay special attention to youth support to help seniors gain digital knowledge and learn how to use new digital tools, so that they can And Communications at Allianz Hungary, “can keep pace with the evolution of technology”.

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