“This is a creed, not a sense of duty” - a place that makes space for small local businesses

“This is a creed, not a sense of duty” – a place that makes space for small local businesses

After the emergence of large multinational brands, many movements have started in Hungary in recent years, with the aim of promoting and supporting small businesses in Hungary as the virus has swept our world, engulfing all accounts and plans. This marked the end of countless businesses, and even among the “survivors”, many struggle daily to survive.

Fortunately, there are those who don’t have the word “give up” in their dictionary, and they are persistent in their efforts to help small brands thrive too. Among them is Helga Toth, who would have obviously made room for small Hungarian companies if she opened the doors of her own independent studio.

“When I formulated the idea for the studio in me, I knew full well that it would have three main pillars, one of which would be the showroom, where we would provide an opportunity for local brands and small business owners to introduce themselves. Since opening in 2018, countless brands have appeared with us and I am grateful Her amazingly. For me, it has always been a kind of dogma rather than a sense of duty. I want these individual amazing brands and businesses to gain as much popularity as possible. If people could see how talented, passionate and special people are doing business in Hungary.”

Helga Tóth showroom, studio B72 in the heart of the city center in a truly impressive building, currently home to a total of eight brands, of which we now offer four:





Photo: Muszi Vivien

Muskan Budapest

The brand’s owner, Martina Nagy, who, in addition to making luxurious scented candles, will soon make her mark in the fashion world as well. The link connecting the two lines is nothing more than the raw material used, that is, soybeans, which is modern not only in Hungary, but also at the global level. Martina’s goal is nothing less than to contribute to sustainable fashion.




Photo: Muszi Vivien

Photo: Muszi Vivien




Photo: Muszi Vivien

Photo: Muszi Vivien

religion

Edem Jeremcsuk clothing brand is distinguished by sophistication, femininity and exclusivity. The special feature of the collections is that they appear in a limited edition and wear one of Edina’s artworks, thus becoming not only special, but also incomparable. And thanks to the wide range of products, every woman can find on offer clothes that can become the cornerstone of her wardrobe.




Photo: Muszi Vivien

Photo: Muszi Vivien




Photo: Muszi Vivien

Photo: Muszi Vivien

Aspot

Who could better understand how similar and different women are at once than Réka and Zsófi, the founding twin brothers of the Asboth brand. Their elegant, sophisticated, airy and easy-to-blend clothing embodies everything an urban woman desires, whether it is for a special event or even in the challenging everyday life.




Photo: Muszi Vivien

Photo: Muszi Vivien




Photo: Muszi Vivien

Photo: Muszi Vivien

Victoria Gillick

To maintain our health, it is essential that we take care of our bodies and souls. Thanks to Victoria’s holistic approach, we can not only take care of our skin with high-quality organic cosmetics – which contain natural and innovative ingredients – but also help us learn about and understand the functions and needs of our bodies.

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You’ll soon get to know other designers, in the meantime, look around at Helga’s cool studio at b72studio.hu!

From Horvath Petra

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