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The number of Netflix subscribers has reached a record high, and now you can really start to get to grips with password sharing

The number of Netflix subscribers has reached a record high, and now you can really start to get to grips with password sharing

April 19, 2023 – 06:24

The streaming platform, Netflix, announced that it recorded 232.5 million subscribers in the first quarter of 2023 According to Agence France-Presse. This represents an increase of approximately 5 percent compared to the same period in the previous year. The tech giant also reported quarterly earnings of $1.3 billion, but said it was delaying a broader scrutiny of account password sharing in favor of “improving user experience.” In the next quarter, you can expect password participants to be clicking their noses globally.

Sharing a Netflix password is a fairly common practice, as the company estimates that nearly 100 million people regularly watch their content by having someone lend them their password for private access. Although this is prohibited in the user agreement, no one has taken this type of attack seriously yet.

In some countries, Netflix has already tried to turn “pigeon passengers” into paying customers. Technically, it is not difficult to determine something like this: from the IP address and technical data of the device connected to the Netflix server and their archive, you can tell with a high degree of certainty if someone is using a password that belongs to someone else. The question is how carefully you convince these hucksters to pay up, without alienating them and turning to competitors.

In the Latin American test, there are no bans or excessive billing, attacked users are only offered to choose a discounted option, costing a third of the basic subscription, instead of taking out a loan, for which they become “sub-tenants” of the loan account. Netflix plans to expand this option more widely, including in the US, in the second quarter of 2023. It is not known if it will reach Hungary within the next few months.

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