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The Netflix TV app hasn't changed much in 10 years

The Netflix TV app hasn't changed much in 10 years

Netflix has launched its revamped TV app, marking the first major overhaul in the past 10 years.

The Netflix TV app has received its biggest update of the decade, with a new, revamped version already available go ahead For users. actually Being tested The changes are intended to speed up the process for viewers to decide what they want to watch.

Netflix also wants viewers to spend more time on the app, which they hope will help retain customers. They also switch more to the newer, cheaper and more ad-filled package.

According to the company's research, viewers often look at different parts of the home screen to find the tile they prefer. The goal was to make everything simpler, easier to edit, and not have to move our eyes as much.


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Title cards are larger, the information section has been rearranged, and easy-to-read details are highlighted. The location of the menu button has changed, there is a My Netflix tab, personalized recommendations remain, and the recommendation algorithm remains unchanged.

Some of the approximately 270 million users are already seeing the new format – the company handles feedback, makes changes, and then others will receive innovations as well.

Netflix's new favorite topic is usage time, and it's convincing investors that it's a good indicator of consumer satisfaction. At the same time, to the dismay of investors, subscriber numbers will not be announced as of next year – and that's how Wall Street's attention will be diverted.

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