The Future of Music: Kanye West Releases “TLOP” Exclusively to Tidal

0Kanye West has decided to release his new project, The Life of Pablo (TLOP) exclusively on TIDAL, a streaming service he co-owns with Jay-Z.

According to Kanye’s Twitter he wrote, “My album will never never be on Apple. And it will never be for sale… You can only get it on Tidal.” And he isn’t the first artist to keep their merchandise off of Apple Music, Songstress Adele opted not to have her album 25 featured on Apple as well last year.

Have recording artist inadvertently created a music streaming feud between Apple Music, TIDAL, and Spotify?

According to TIDAL’s official website, “TIDAL is an advertisment-free, lossless, CD-quality music and music video streaming service with extensive curated editorial expertise. TIDAL gives you access to more than 40 million songs and nearly 10,000 music videos.”

But what if you’re already a member of another streaming service such as Apple Music or Spotify and want to enjoy Kanye’s newest LP?

Well, if you are a dedicated Kanye fan or just a “music lover” then you have three options:

  1. Subscribe to TIDAL
  2. Listen along with someone who already has TIDAL, or
  3. Be forced to find the project illegally

Now, I am not suggesting that you go for option #3 but it wouldn’t be the first time someone leaked something that was said to be exclusively for TIDAL. (Remember the Feelin’ Myself video?)

In my opinion, what Kanye is doing will only hurt his fan base. For those of us who are already paying a monthly fee to other services aren’t going to download and pay for another [insert something here] just for ONE album.

The harsh reality for some of us is the fact that music will soon be limited to the streaming service you subscribe to. I am almost certain that Kanye won’t be the last artist to steer away from traditional forms of music distribution. Just as cassette tapes went extinct with the introduction of the CD, CD’s will become a thing of the past with the growing demand for digital forms of media.

Maybe Yeezus will change his mind and give the rest of us a glimpse of his masterpiece we have all been so patiently waiting for.

TIDAL offers four types of plans with prices varying from $4.99 to $28.99 depending on the service plan that fits your needs. 


Jasmine Roper15 Posts

Jasmine E. Roper is a graduate of Grambling State University. A member of Zeta Phi Beta Sorority, Inc. and The Society of Distinguished Black Women, Inc. She loves pizza, Ted Talks, and randomly snapchatting (is that a word?) Follow her on Instagram @OhMinaaa


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