Netflix has announced where it will debut its Netflix Houses, which combine Disneyland and shopping malls, which will debut early in 2025. The purpose of the houses will be to promote films and series such as Bridgerton, Stranger Things or Win Your Life (Squid Game). The first Netflix homes will open in King of Prussia and Dallas.
Both Netflix houses were built on the site of a local square, and each occupy an area of approximately 1,000 square metres. Currently, Netflix does not see homes as a new business sector, but rather wants to use them for marketing purposes, like previous temporary (pop-up) fan experiences – He writes In variety.
We've launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our iconic offerings
According to the company, outside each Netflix home, you will see sculptures and murals of characters from popular titles, as if you were watching a show, said Marian Lee, Marketing Director at Netflix.
For decades, major media companies (such as Disney) have used theme park rides, along with costumes and rides, to promote their characters. This type of business is new for Netflix and may be a response to studios that have criticized the company's poor marketing efforts.
