Technology: Bought by Apple, get serious about Apple Music

Technology: Bought by Apple, get serious about Apple Music

With classic music lovers in mind, this will expand Apple’s offering of music streaming services, as evidenced by its recent acquisition.

Apple acquired Primephonic in late August. That in itself says a little more, but the information content of the news may indeed be greater if we know that Primephonic is a very popular classical music streaming service known for its wide range and expert handpicked recommendations.

Apple’s goal is now clear: to expand its classic music streaming offerings. In the future – Apple writes – Apple Music users will receive a genre-specific app with composer-based browsing, searching and viewing capabilities, as well as a detailed view of classical music metadata.

As a result of this deal, Primephonic can no longer be subscribed to and the service will be offline from September 7. Existing subscribers have free access to Apple Music for half a year. As we wrote, Apple Music will have a separate Classic Music app that combines Primephonic’s classic kdvelt interface with new features — that’s coming out next year.

“Primephonic’s primary mission has been to keep classical music relevant to future generations,” said Gordon B. Getty, a major contributor to Primephonic, adding that Primephonic and Apple will be able to achieve this goal together and bring classical music to a global audience.

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