Sony today revealed its new initiative called PlayStation Stars. Any brand new loyalty program that you can join for free when it launches this year.
What does the official press release say about this?
Once you become a member, you can earn rewards by completing different campaigns and activities. In the Monthly Login campaign you simply have to play any game to get rewards, while in other campaigns you have to win tournaments, get certain prizes or even be the first player to get platinum for a big name game in your timezone local.
All PlayStation Stars members will have the opportunity to collect loyalty points. Points can be redeemed in a catalog, which may include PSN Wallet spending and select PlayStation Store products. As an added benefit, PlayStation Plus members who are registered with PlayStation Stars automatically receive points for purchases made in the PlayStation Store.
Also, as part of PlayStation Stars, we are introducing a new type of reward called “Digital Combos”. These are digital representations of what PlayStation fans love, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished hardware that exemplifies Sony’s history of innovation. There will always be a new collection to earn, extremely rare collectibles to follow, or something surprising to collect just for fun.
This is just the beginning for PlayStation Stars and the program will continue to grow over time. Sony is currently running some early testing before we start the program with a phased regional rollout later this year.
We are eagerly waiting for what will happen to the PlayStation Stars program, in any case, the theme will surely be able to invite both collectors, social media narrators and even simple gamers to the dance.