Daniel Ricciardo has serious business plans on how to increase his visibility and popularity in the US, regardless of F1.
The Australian competitor He was not offered a place in the 2023 Formula 1 season after McLaren signed rookie compatriot Oscar Piastri in his stead. Ricciardo is finally at his former team, He was given a reserve racing position at Red Bull.
This free time allows him to develop his own personal brand. The fact that he was fourth on the Formula 1 drivers payroll in 2022 will certainly help with that.
Ricardo is one The company will executive produce a new Hulu series, as previously reported. Sports Business Journal do you know thatthat the next series will be an F1 version of “Törtetők (Entourage)”, as they describe “the world of F1”, but “different from the traditional expert role”.
Ricardo has reportedly turned down several reality shows
CAA agents Nick Thimm from New York and Roman De Somma from London both know that Ricciardo’s popularity in the US has grown exponentially since the Netflix series “Drive To Survive.” So they are looking at ways to develop Riccardo’s clothing brand Ric3 and his wine company, DR3 Wines by St Hugo. Both were already very successful in America, and the challenge is to replicate that success in other markets.
Ricciardo is sponsored by brands including Beats by Dre, EA Sports, OKX, Optus, and Bombardier Recreational Products, but he’s looking to expand his client list.
An important part of his new role at Red Bull will be managing promotional and marketing opportunities in America, and he is expected to hold car shows in the US on several occasions.
Ricciardo does not intend to attend every race of the 2023 F1 season, but has expressed his desire to attend Las Vegas, which will please Red Bull’s sponsors, including PokerStars.
“Even if things didn’t turn out the way we wanted (at McLaren) in terms of driving, his dealership portfolio has never been bigger,” said his agent Thimm.
“While the struggles have been going on (on the field in 2022), it is still evolving and rising to the top in terms of merchandising, marketing and representation of the sport.”
“Red Bull Racing has made it no secret that the United States is a priority for them, and consumer data from the apparel and wine business shows that America loves Daniel Ricciardo.”
