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Prim News – Sony unveils Alpha 7 IV with 33MP full-frame image sensor

Prim News – Sony unveils Alpha 7 IV with 33MP full-frame image sensor

Alpha 7 IV takes the superior image quality and performance of full-frame cameras developed by Alpha 7 III to a new level. The new product features Sony’s most advanced imaging technologies, such as the latest version of the BIONZ XR image processor in the Alpha 1 model and advanced autofocus (AF) capabilities along with precise processing and improved reliability, making it the perfect choice for amateur and professional photographers alike. . The Alpha 7 IV has a 33MP resolution and richly detailed features that meet the growing demands of remote control.

“With the introduction of the Alpha 7 III, we’ve defined what full-frame cameras can do. It’s time to redefine the capabilities of full-frame hardware.” said Jan Salmon Legignor, Director of Product Marketing, Digital Imaging, Sony Europe. “Alpha 7 IV combines Sony’s most advanced imaging technologies to deliver a great experience for both still photos and videos, allowing users to create exactly the content they dream of, no matter what the shooting situation.”

Alpha 7 IV: endless innovation

The new Alpha 7 IV is a hybrid camera with great still image and video recording features, with improved usability and workflow support. The device case and packaging are designed with the original eco-friendly recycling of Sony in mind Surplus With the help of plastic, so there are more recyclable components and less plastic.

Great picture quality

A newly designed, full-backlit 33MP Exmor R CMOS image sensor delivers superb image quality and a wide ISO sensitivity (from 50 to 204800). High resolution allows for smooth color gradation while reducing noise while preserving detail and texture. The 15-step dynamic range offers a wide range of possibilities for self-expression, and the Creative Look function is an effective aid in creating original compositions for both still and moving images.

More advanced AF performance than ever before

The latest version of the BIONZ XR image processor introduced in the Alpha 1 provides exceptionally fast autofocus options for a smooth shooting experience, with continuous shooting speeds of up to 10fps with AF/AE tracking and a large buffer cache. The Alpha 7 IV tracks subjects using real-time tracking and a phase-sensing AF system of a 759-point focus plane that covers 94% of the image area. In addition to the human eye, Alpha 7 IV also effectively tracks the eyes of birds and animals. Compared to the Alpha 7 III, the perception of the human face and eye is also improved by 30 percent.

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Advanced movie recording technology

The Alpha 7 IV uses technologies used in professional film shooting, such as S-Cinetone, which are rendered in the Sony Cinema Line range of cameras, producing a detailed, film-like effect. Superior movie quality is ensured by a variety of shooting modes: 4K 60p in Super 35mm mode and 4K 30p in 7k Plus full frame mode. The new camera also features 10-bit 4:2:2 color grading for natural transitions, in-frame XAVC SI encoding for more efficient editing workflows, and XAVC HS for dual compression efficiency.

To meet the growing demand for precise AF performance in video, the Alpha 7 IV, paired with Sony E-mount lenses, offers a number of unique AF options, such as AF Assist, which supports focus shifting while using AF and focus map. For the first time in the history of the Alpha series, the new camera also has a breathable compensation function that can be turned on and off, which smoothes out fluctuations caused by breathing and provides the correct angle of view even when changing focus.

Advanced processing worthy of hybrid models

With its outstanding processing and reliability, the Alpha 7 IV is a true hybrid device for both stills and movies, allowing users to easily switch between photo and video modes. Sony’s Alpha series is the first to feature a two-mode controller, with a lower dial for users to choose from still image/movie/S&Q settings, and an upper dial for Auto/P/A/S/M and MR (memory recall). The console allows users to quickly switch between selected specific settings. The built-in 5-axis Optical Image Stabilizer delivers 5.5 times faster shutter speeds, an improved grip provides greater comfort, and the CFexpress Type A memory card slot allows for faster writing and erasing. In addition, the 3.68 million-pixel OLED Quad-VGA viewfinder can display 1.6 times the resolution of the Alpha 7 III, allowing users to enjoy improved vivid image quality that reduces color shift and increases resolution.

Video content producers can record their recordings for up to an hour in 4K 60p 10-bit 4:2:2 mode thanks to the device’s heat sink design. The Active Mode image stabilization setting provides great recording options. A 3.0-type rear 1.03MP LCD screen, side aperture, adjustable angle, dedicated REC button and high capacity Z series battery help you take pictures.

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The body of the Alpha 7 IV is coated with a magnesium alloy, so paired with a robust design with a light weight, the redesigned design and lens mount button improve dust and moisture resistance.

Advanced workflow features

With a wide range of connectivity options, Alpha 7 IV offers on-site broadcasts and high-quality content sharing while maintaining perfect picture and sound quality.

Connecting your camera and smartphones with Imaging Edge Mobile is made easier with Bluetooth, allowing data rates of up to 5GHz / 2.4GHz.

The camera also has a new feature: “Shot Mark” that provides easy access to highlights in video recordings through the camera and Sony Catalyst Browse / Prepare applications.

The camera has a number of new features to support live streaming and remote control, even without using external software. Using UVC (USB Video Class) and UAC (USB Audio Class), the Alpha 7 IV can be easily converted into a high-performance live streaming device when users connect it to a computer or smartphone. In addition to great picture quality (4K 15p or 1080 FHD 60p), microphones and accessories that connect to the Alpha 7 IV’s digital audio interface ensure great sound quality.

Eco-friendly design

to SonyThe way to zero“The Alpha 7 IV has been instrumental in the design, manufacture and packaging of the Alpha 7 IV. The camera is made using recycled SORPLAS plastic, so it does not rely on non-renewable energy sources, and the production process uses renewable energy sources such as solar, made from plastic materials Recyclable and discounted.

HVL-F60RM2 comes with GN60 flash unit and 20-200mm coverage, HVL-F46RM comes with GN46 flash unit and 24-105mm coverage. Both flashes are very powerful and accurate, plus they are faster and more controllable. Both flashes were designed with the needs of professional content producers using Sony Alpha cameras in mind, perfecting the connection between Alpha Lighting System cameras.

Both flashes ensure advanced continuous shooting performance, with up to 200 flashes at 10 frames per second for the HVL-F60RM2 and 60 flashes per second for the HVL-F46RM. The improved algorithm ensures that the flash does not heat up, with four Ni-MH (nickel-metal hydride) batteries, the HVL-F60RM2 can flash 240 in a recharge time of 1.7 seconds, while the HVL-F46RM can flash up to 320 with a recharge time of 2 seconds.

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Users can take advantage of the unique connectivity offered by the Alpha Lighting System using Alpha cameras and flash at the same time. For the Alpha 7 IV, P-TTL-controlled flash metering is available for all frames in the medium setting, and continuous high and continuous low mode are also available.

Paired with the Alpha 1 camera, the HVL-F60RM2 delivers incredibly fast shooting speeds of up to 20fps, with an external battery capable of flashing 20 flashes per second for 10 seconds using the FA-EBA1 external battery. For Alpha 1, using the HVL-F60RM2 and HVL-F46RM, shutter speed sync up to 1/400sec is available in full frame mode for maximum artistic self-expression. In addition, thanks to the silent electric lock, the flash can be used in environments that require complete silence.

Additional benefits of sharing Alpha cameras with the HVL-F60RM2 and HVL-F46RM include:

  • Direct control of flash parameters from the compatible camera list
  • Connecting the flash controller to the camera’s face sensor
  • Automatic white balance correction based on flash color temperature information

Both flashes are very powerful and easy to operate. Sony’s Multi Interface Shoe with a unique metal base and durable side frame greatly increases strength and reliability. The stand increases dust and moisture resistance to flashes. The HVL-F60RM2’s “quick-shift bounce” swivel head mechanism allows for flexible positioning, and advanced lighting control prevents unwanted oscillations.

The new flashes have wireless radio support, allowing up to 15 flashes and/or receivers in five groups via wireless radio for versatile lighting control.


The new Alpha 7 IV will be available from December 2021 at Sony’s distributor partners. The PCK-LG2 Screen protector glass becomes available at the same time as Alpha 7 IV.

camera Remote Camera Software Development Kit (SDK) compatible.

The HVL-F46RM and HVL-F60RM2 will be available from November 2021 at Sony distributors.

Product video for Alpha 7 IV, HVL-F60RM2, HVL-F46RM:

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