According to the newspaper, the platform will remain free for those who accept personalized ads.
For an ad-free version of Facebook or Instagram running on the user’s desktop computer, they will be charged around ten euros (3,900 forints) per month, and for each additional account connected to the user, they will charge around 6 euros (2,300 forints).
On the other hand, for mobile devices, approximately 13 EUR (5,000 HUF) will be charged per month to the account, where the commission charged by Apple and Google app stores will also be taken into account.
This year, the Irish Data Protection Authority fined the social media company €390 million (151 billion Hungarian forints), citing the fact that Meta cannot send users ads selected based on their online activity on a “contractual” legal basis. Subsequently, Meta announced that it would require users’ consent for targeted ads.
According to the Wall Street Journal article, the media company has already approached European regulatory bodies in order to offer the ad-free package, which it calls SNA (Subscription Without Ads), to EU users in the coming months.
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