In fact, the trends have not reversed after the pandemic.
The global pandemic and associated forced lockdowns have forced some companies to show their new films online rather than in cinemas. However, even before the pandemic, there were businesses available only through these channels.
(source: Flatpanels HD) [+]
Netflix, for example, unveiled its first exclusive movie in 2015, and after seeing success, the number of such productions increased steadily over the next three years. This is one of the reasons why the company has become one of the biggest content producers in Hollywood in just six years. However, the truth is that the coronavirus pandemic has hastened this process, as those who previously neglected this channel have moved in that direction. Many expected that as the pandemic and restrictions recede, the trend would reverse and the supply available only on online broadcast channels would be drastically reduced. However, all indications are that this has not happened and will not happen.
For example, Netflix is said to be releasing a new movie this week, and in the US, Amazon Prime Video, Apple TV +, Disney +, HBO Max, Hulu, Paramount +, Roku, Showtime and Starz. All this means that the importance of cinema and traditional TV content services is declining.