We also reported earlier that Netflix is losing more and more subscribers lately, and they want to offer a subscription option for a cheaper monthly fee but full of ads as a solution to that. This concept will be realized, moreover, with professional help, as the streaming service provider makes Microsoft a global partner in advertising technology and sales.
In a recent press release, Netflix CEO and Chief Product Officer Greg Peters wrote that Microsoft has demonstrated its ability to meet all of your advertising needs while working on an ad-packed subscription option. In addition, Redmond assured their partner their flexibility, thanks to which, over time, they will be able to innovate both in technology and in sales.
Microsoft also commented on the cooperation. Mikhail Barakhin, head of the tech giant’s web experiences, added that all Netflix ads will be available exclusively through the company’s platform. Those who wish to advertise with MS will be able to promote their products to the entire Netflix audience, and the ads will also appear on connected premium TVs, the statement said.
The two companies concluded their conversation by saying that their cooperation is still in its infancy and there is a lot of work ahead of them. The parties are eagerly awaiting joint action and the launch of the new service, but a specific timetable in this regard has not been published at the moment.
source: GSMArena
Follow too NapiDroid.hu-ta to get the latest Android news!
