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Netflix is ​​promoting Budapest for free with its new series

Netflix is ​​promoting Budapest for free with its new series

World stars dance as hundreds of millions around the world watch the Budapest panorama in a sports-themed documentary series.

Netflix is ​​investing a staggering amount of money into its sports documentary series, bringing the sport and the athletes closer to viewers. We’ve already seen this with Formula 1 – Chase for Survival, Tour de France, Relentless Tennis, and now the latest, the chatty Sprint.

This high-demand content is very popular and reaches a lot of people. Most of it is designed for promotional purposes and also pays attention to the timing of its appearance – the season premiere is forced to coincide with the first wave of a major sporting event (in Sprint’s case, this would now be the Paris Olympics), so it automatically generates more viewership, and not just fans of the specific sport click on it.

Image: Netflix

In the Sprint series, published today, we see how the world's top athletes, Olympic and world champions in short distance running prepare for one of the biggest events of their lives, the 2023 World Championships in Athletics in Budapest.

The series itself does not just focus on the sports stars, their preparation or what happened in the Budapest stadium in connection with the World Cup, as it shows videos or introductions to videos of the capital, which are the basis for advertising campaigns and advertisements. Which must be paid for by large sums in prime time for international media.

The Budapest panorama here is the backdrop and sometimes the point of reference for elite sports training and stories, and can now be seen by millions. Us too.

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(Featured Image: IAAF World Outdoor Championships/Facebook)

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