Information has emerged that Netflix is looking to add in-game ads to its gaming service.
Netflix is looking into introducing in-game ads to its gaming service. Premium games that charge more can also be added to the platform for an additional fee.
According to a Wall Street Journal report, Netflix's top managers have been “in discussions.” What's more, it's about the possibility of incorporating ads into the streaming giant's limited but growing lineup of games.
According to reports, Netflix will only serve ads to users who already see ads as part of their subscription, and this applies to users of lower-priced, ad-supported models.
Elsewhere, the report suggests that Netflix could start offering bigger titles at a premium. Unlike the current model where games are included in the subscription.
The Netflix game show launched in 2021 and will contain nearly 90 games by the end of the year. Among them are Grand Theft Auto Trilogy – The Definitive Edition, which launches on Thursday, and Football Manager 24 Mobile.
According to Netflix, there are approximately 90 other games in development. Among them are titles like Braid: Anniversary Edition, Hades, Monument Valley 1 & 2, and Paper Trail.
Last year, Netflix also took the first step towards making games playable on TVs and PCs when it launched a test in the US, UK and Canada.
“By the end of the year, 86 games will be available – all included with every Netflix membership, with no ads, in-app purchases or additional fees.” – Written by Mike Verdoux, Vice President of Gaming at Netflix. “And with nearly 90 other games in development, we're just getting started.”
source: Wall Street Journal