The streaming service provider’s Netflix House chain of stores’ portfolio will include retail and gastronomy as well as live entertainment.
At the streaming giant’s own stores, anyone can immerse themselves in the irresistible world of their favorite TV series, taste themed foods, buy clothes, and even own a Squid Game obstacle course, writes Bloomberg. In their unique stores, they will not only offer retail and restaurant experiences, but those interested can also find their live entertainment accounts, said Josh Simon, the company’s vice president in charge of consumer products.
Netflix has been experimenting with pop-up fan experiences for many years, offering a total of 40 of them in 20 different cities around the world. These include The Queen’s Ball: A Bridgerton Experience, where fans can sample drinks inspired by the costume drama alongside the stunning show.
Earlier, a Netflix pop-up store opened its doors at the Los Angeles Grove Mall.
Netflix House will welcome guests with rotating establishments: there will be shows inspired by popular TV series, as well as restaurants whose repertoire can range from fast food to high-quality meals and desserts, as well as exclusive spirits. Netflix is currently searching for potential locations.