What You Need To Know About #BlackOutDay

If you haven’t heard about #BlackOutDay, then you might be a little behind.  Black Out Day is a day that tumblr users set aside to celebrate everyone who identifies with black.

Whether it’s black culture, black bodies, black excellence, black love, or black hair it’s celebrated.


Blackout Day is defined as “in a show of community and solidarity, for those 24 hours, we are exclusively posting and reblogging pics, gifs, videos, selfies, etc. of Black people. We want to show that Black History is happening today, right now. That we are all Black History. (credit: incogneeco in a message to Chescaleigh)”


The Tumblr community is one that people feel is more private unlike other social media networks. Users on the site really support each other and have a family comforting and inviting cyber environment.

Founded in 2015 after Tumblr user T’Von “expect-the-greatest” felt like he didn’t see enough Black people on his Tumblr dashboard.


When speaking to “What Whites Will Never Know” he stated, “I got inspired to propose Blackout day after thinking “Damn, I’m not seeing enough Black people on my dash”. Of course I see a constant amount of Black celebrities but what about the regular people? Where is their shine? When I proposed it, I thought people would think it was a good idea, but not actually go through with implementing it. Luckily people wanted to get behind the idea, and @recklessthottie created the #Blackout tag.”


This has started the tradition of every first Friday of the month, users post selfies, videos, gifs, and more to celebrate their melanin. Getting everyone’s dashboard full of black faces is the goal so everyone reblogs and likes others post of their celebration of ‘Blackout Day’.


“Black History Month is always excellent, but one month isn’t enough to celebrate our heritage and our beauty. No matter what your skin tone is, you’re beautiful. All my life I have heard my grandma tell me stories of how her own people did her because she was lighter than most.”


“She told me some awful stories that will make anybody tear up and it’s these stories that make me wish that there wasn’t such a divide in skin tones. We need a unified agreeance that ALL black people are beautiful and worthy of praise and admiration, and Blackout day is a step towards that,” said founder.

It has been a year since the creation of #BlackoutDay and it has carried this long celebrating the culture all over the internet.


TheGloss.com created a guide for users who would like to participate in the celebration:



1) If you identify as black, post a selfie with the hashtag #BlackOutDay! Other official hashtags include #BlackFriday, #BlackOut, #TheBlackOut and #BlackSelfieDay. Spread the solidarity and reblog/retweet photos of other awesome black people participating in this 24 hour event. You can also posts GIFs, videos, art, etc. Some people are posting photos of celebs, which is nice, but the main purpose is to spread pics of everyday black folks, not Beyonce. Unless, of course, Beyonce posts something for BlackOutDay herself!


2) If you don’t identify as black but you want to show your support, just reblog/retweet whatever #BlackOutDay posts that you see floating around the Internet.

3) If you see anyone trolling any of the official hashtags, ignore them. If you see an account that was made explicitly to troll #BlackOutDay, report it and twirl on.



4) Oh, and if any of your white friends say “Omg if we made a #whiteoutday then that would be RACIST,” please make sure to educate them–or just de-friend them if they don’t get the message. Seriously, every single day is #WhiteOutDay and whiteness never needs to be reassured of its beauty and worth, period. Bye!




We are all a family. Blackout Day can be celebrated everyday on any social media site so make sure next time you show some love to everyone and post your own.



India Monee'12 Posts

India Monee' is currently a senior at Prairie View A&M University pursuing a degree in mass communications with a minor in marketing. On the side she loves to vlog her life on her Youtube channel and blog her thoughts on her lifestyle blog, The Downtown Tea. She describes her personality as something in between glitter & goon. Social Media Junkie. Media Maven. Entertainment Journalist. Radio Lover. Create-Dream-Inspire.


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