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More than half of IT executives say data flow equals more money

More than half of IT executives say data flow equals more money

Customer satisfaction is a key indicator of revenue.

new of head size Reveal how technology leaders around the world see the benefits, challenges, and business opportunities of live, real-time broadcasting. A report from the real-time data provider and streaming company Confluent shows how data flows can ultimately play a role in the current and future success of organizations.

One of the main findings of the report is the relationship between the data stream and the end result. The majority of executives have some access to real-time data streams (97%), but those with extensive access (66%) have a huge advantage. More than half (56%) of this group reported higher and even significantly higher revenue growth than their competitors – He writes A Venture House.

Customer satisfaction is a key indicator of revenue. According to the report, three out of four organizations claim to lose customers without insights from real-time data flows. In an age where consumers expect interactions to be personalized and instantly accessible through channels, brands rely on real-time data to increase customer satisfaction.

While there is a clear relationship between real-time data flows and happy customers, as well as revenue, taking advantage of data on the go is not so simple. The report found that many companies lack the infrastructure to integrate and benefit from information from different sources. In fact, 60 percent of respondents said the difficulty of integrating multiple data sources is the main barrier to accessing more data in real time.

The report is based on a 15-minute blinded survey (conducted between January and March 2022) of 1,950 IT and engineering executives in the US, UK, France, Germany, Australia and Singapore. All respondents were full-time employees of companies with more than 500 employees.

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