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It’s like the Kardashian show.

It’s like the Kardashian show.

Lewis Hamilton and Christian Horner agree on one thing, as they both used the same analogy for one of Formula 1’s most profitable ‘products’.

the campaign to survive It has been one of the names of the sport for years. The series is popular primarily in America, and Formula 1, to the great pleasure, appeals to the younger generation. With the docuseries, Netflix originally wanted to take viewers behind the curtain and bring the human side of sports to audiences. Although in the first season they managed to find a good balance between entertainment and facts, in the following years fake drama and conflicts came to the fore.

Campaign to Survive IV: Not Good, But Not Tragic – Act One

The creators often toyed with the story with a radio message or interview, and even generated rivalries that almost never happened in reality. Some competitors and team leaders have not been happy with the production in recent years, Max Verstappen before He even refused to act.

Many people have become famous thanks to the series. Günther Steiner’s fan base has grown exponentially, while Toto Wolff and Christian Horner can’t complain in this regard either.

the financial times He wondered if the popular series would ever end, and how interested new fans would be in the drier and sometimes more boring reality. The Red Bull team boss gave the following answer.

“I think the community that just loves the series wouldn’t actively pursue the contests if the collaboration with Netflix was terminated. We’re Kardashians on Wheels. I mean, they’re just waiting for Gunter (Steiner) to lose his head and me to argue a bit with my good old friend Toto (Wolff).

Kardashian on wheels:

It wasn’t the first time that Drive to Survive and Formula 1 had been compared to one of America’s most divisive and popular shows. theHWise Hamilton in 2021 He explained his opinion of the Netflix series with a similar example.

Lewis Hamilton, Mercedes
Lewis Hamilton – Photo: Steve Etherington / Mercedes-AMG Petronas

“Sometimes I feel like I’m on the Kardashian show. The overspending drama was like that, just to mention one thing. Over the past few days I’ve heard some pretty funny things. I’m sure it’ll be on Netflix, it’ll be very entertaining,” said the world champ. seven times earlier.

However, Horner added that DTS (Drive to Survive) fulfills its purpose. Introduces Forrma-1 and its world to a new audience.

“Behind the scenes, we can get to know the personalities of the runners better. Besides, the series isn’t just about the top of the field. It also highlights the trials and troubles that rear their heads at the running backs. It shows how and why the guys out there struggle. I think That format has opened up a whole new world. If we just look at racing on a weekend, racing is fun, but we don’t see what’s behind the curtain. The dynamics of the sport have completely changed, and F1 has become somewhat of a soap opera. There are the rivals, the team leaders, their relationships and their feuds And their politics. There’s a lot going on in the sport besides the cars that go out on the grid on Sunday.”

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