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Instagram is experimenting with non-skippable ads

Instagram is experimenting with non-skippable ads

06/06/2024 Thursday at 1:14 pm

Many users have encountered this very frustrating phenomenon.

Everyone knows that Meta's biggest source of revenue is advertising on its platforms. Of course, we had no shortage of ads in our faces, but we could also scroll through them with relative ease, whether we were hiding on Facebook or Instagram. This is what Meta will try to change – for now only in the case of Instagram – with ads that users cannot skip.

This phenomenon has been reported by several Instagram users who have noticed that the platform introduces so-called “ad breaks” when browsing the feed, and based on experience so far, the breaks last for a few seconds, but cannot be moved forward, which means we cannot continue Only then scroll after watching the specific ad.

Although many people have reported unskippable ads, it is not yet known whether they will become public on the platform in the future. A Meta spokesperson told TechCrunch that the company is always testing formats that can create value for advertisers, adding that everyone will be notified if current tests lead to any official changes. However, he did not mention whether or not the tests are happening globally, or whether non-skippable ads will also apply to Reels videos and stories.

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