Twitter announced Friday that it will ban ads that misleadly convey climate change on Earth Day. The microblogging provider She decided to impose a ban because she realized that spreading false information about climate change could undermine environmental efforts.
Twitter should not increase its wealth by promoting views questioning climate change, and misleading ads should not distract from important discussions about the climate crisis.
— He clarified in a company statement, adding that notices that “contradict the scientific consensus” will no longer be allowed to be published. To determine exactly what content this will affect, the company decides based on data from climate experts at the United Nations.
The United Nations’ Intergovernmental Panel on Climate Change (IPCC) has previously stated that “indisputable” human activity is causing global warming. The average temperature has risen by an average of 1.1°C over the more than 150 years of fossil fuel use compared to pre-industrial times. By 2030, warming could reach 1.5 or 1.6 degrees Celsius, ten years earlier than previous estimates by the United Nations, MTI wrote.
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