Spotify is testing a new feature that allows artists to promote their recordings between recordings recommended for playback. Thus the creators will have a say in discovering their show.
The new Swedish audio streaming service will function as an unpaid promotional ad, but will need to be accepted for Spotify to pay a “promotional fee” for it. Basically, anyone who gives music for free can give it to a potential audience. In any case, you will still be able to receive the regular bonus for registering if it is not triggered as part of the promotion. Hence, students who obtained it through personal profiles generate more revenue.
We wanted a tool that every artist could use at any stage of their career. We are looking for an acceptable, democratic and fair model that gives even the smallest performers the same opportunities as the major publishers.
Explains the Charleton Lamb Product Manager service background.
Details of the discounted fees for the promotion are not yet known, and the company will adjust them based on the test results. It has also been confirmed that entertainment will be taken into account in the future, so music that demonstrates disinterest will drown in between promotions as well. Students may otherwise encounter material promoted by the performer in situations where they are originally listening to a similar genre, similar performer, or music of similar sound.
Spotify has previously encountered several highly spam marketing campaigns. They received further criticism for overly promoting their recordings to Drake playlists or campaign in 2018, when the artist’s head and music were unwanted everywhere in service, even in regions far from Drake’s music.