The law has been passed by the Norwegian parliament and is only awaiting the king’s approval, which would prevent Norwegian opinion leaders from posting content on social media showing their bodies and some sort of photo alteration without a centrally organized tag. The government aims to prevent the development of body image disorders in young people.
The Marketing Act 2009 will be renewed by the Norwegian Ministry of Children and Family Modification. Accordingly, advertisements and publications that include changes in the shape, size and color of the body must be provided with a uniform unified mark by the Ministry. Among the advertisements, the photos and videos shared by celebrities and opinion leaders (the flu) on social media were mentioned. If a post is created in the context of a paid partnership or entitlement to any financial benefit to the postman, he will be required to mark it with the aforementioned uniform mark.
Anyone who does not do so may be fined by the authority and, in extreme cases, even imprisonment.
With the introduction of the new regulation, they hope that images that convey a false image of someone’s body will be more transparent, and in the long run, they hope that advertisers and fluorescents will stop using retouched and altered images. However, the wording of the law is not entirely clear, as in addition to subsequent changes in lips, waist, muscles, and skin tone, he also mentioned the use of filters in his text, but not lights. Using lighting or simply using the camera settings, you can also use light to take pictures that create an optical illusion, for example, skin tone or body shape.
It is also questionable how they want to clarify the issue of filters. Not long ago, TikTok failed to consistently treat its users’ faces, making their chins more “feminine” or “masculine”. But in the same way, there are filters on all the other social platforms that change the way users look at their videos and photos.
An important issue in current public discourse in Norway is “kroppspress”, which can literally be translated as “body stress” and refers to body image disorder and mental illness from which it can be inferred that unrealistic beauty ideals are often developed in young people.
a world gang There was broad consensus among the Norwegian flu responders surveyed that the government’s decision was a good and correct one, with many extending it to all posts other than paid posts, but there were also those who criticized the inclusion of default filters in the list. According to lifestyle blogger Annijor Jørgensen, these filters are for humor and jokes,
Not changing the ideals of beauty.
Norway is currently waiting for King Harald V to enact the amendment, and the government is conducting further investigations into the impact of the new regulations on the country’s economy and advertising. The Scandinavian country only enforces the law on its celebs and their flu, so young Norwegians can come across retouched and unflattering photos at any time on Instagram for foreigners.
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