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Index – Tech-Science – Australia will regulate Google and Facebook

Several Australian news sites discovered that the news they reported did not appear during searches, and Google also confirmed that it was banning its services to “a small number of users”.

A spokesman for the search engine said trials were underway on “the value of services provided to Australian media”. They added that

For now, it’s just tests,

That affects about 1 percent of Australian users and will be completed by February.

Tech companies should focus on paying for intellectual content, not blocking it. This is what I am sending to these digital giants

Australian Finance Minister Josh Friedenberg said.

Big tech companies have tried to convince the Australian government to negotiate with the Australian press to pay for the content that appears on their platforms, but so far they have encountered nothing but resistance from their side. Google and Facebook have called the rules unfair and put the possibility of curtailing news offerings for the country.

Facebook, for example, said simply round pastries

It is prohibited to publish Australian news if the country wants to demand money for them.

If the parties cannot reach an agreement, the government-appointed arbitrator will decide their place. Incidentally, the law is currently being discussed by the Australian Senate and is expected to be voted on earlier this year.

The bill also covers Australian public service broadcasters, ABC and SBS, and requires Google and Facebook to share news users’ data with their publishers – including how many people have read or watched it (in the case of videos) for that news.

The system we offer is the first of its kind in the world and has been recognized not only by regulatory bodies but also by other governments around the world.

Friedenberg added.

Advertising campaign on Google against the new laws

Google argues the change will make its search services worse. In addition The company is in Australia It has also launched a massive advertising campaign shedding light on the harmfulness of the laws. On the other hand, Australian media owners see things differently.

In the Australian print media, advertising revenue has decreased by 75 percent since 2005

The government said. This is clearly blamed on the strong expansion and ad pricing of Google Ads. As a result, a number of Australian press outlets have closed or canceled jobs in recent years.

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